Rule 1: Establish your authority
Focus on one content niche. Speak with one specific audience. Be the leading informational expert in that area. Share your expertise and tell engaging stories that your target group wants to consume.
Rule 2: No strategy = No Success
Content needs a long term strategy. Who is your audience? What are their fears, their motivations, their desires? What process or customer journey are they likely to go through, and on what channels? And finally, reduce the amount of content you create while increasing its impact.
Rule 3: Stop copying others and do what makes sense for your brand
Does it make sense to promote a Smart with the same story as a Mercedes-Benz? No. Find the soul of your brand and fill it with life. Witch experience makes your brand unique?